The paper theoretically deals with the title of the topic of integrated marketing communication in small and medium-sized enterprises with an example from practice. Integrated marketing communication (IMC) is the process of developing and applying various forms of persuasive communication with consumers and potential customers over time. The introduction of integrated marketing communication with its concept of helping senders to speak with one voice was a step forward in the development of marketing communication. It aims to ensure the consistency of the message conveyed through a combination of communication tools such as advertising, sales promotion, direct marketing, public relations, internet communication, etc. The role of small and medium enterprises in the Croatian economy is indisputable and stable for years: in the observed year (2018) small and medium-sized enterprises are still the largest employer in Croatia (72.2%), having the largest share in the total number of enterprises (99.7%), significantly contribute to total revenues (58%) and export activities of the country (53%). Graffiti Becker d.o.o. from Virovitica as a small and medium-sized enterprise successfully applies the concept of integrated marketing communication.