Ovim radom provedena je analiza okoline menadžmenta koja ima za cilj utvrditi utjecaje koji djeluju na poslovnu organizaciju menadžmenta. Analizom okoline spoznati su utjecaji izvan i unutar organizacije, koji utječu na uspješnost menadžmenta i same organizacije. Unutarnjim utjecajima smatrani su: misija, vizija i ciljevi, strategija, tehnologija, veličina organizacije, životni ciklus organizacije, ljudi i proizvodi organizacije te lokacija. Opća ili socijalna okolina i poslovna ili okolina zadatka istražene su analizom vanjske okoline menadžmenta. U općoj okolini političko - pravni, ekonomski, socijalni i tehnološki sustav moraju biti uvažavani od strane menadžmenta. U okolini zadatka pažnja menadžmenta mora biti obraćena na: kupce, konkurente, dobavljače te zaposlenike. Utjecaji unutar organizacije mogu biti mijenjani od strane menadžmenta, dok utjecaji izvan organizacije moraju biti uvažavani te zahtijevaju prilagoĎavanje menadžmenta. Utjecaji unutar i izvan organizacije su povezani. Oni djeluju istovremeno na organizaciju te utječu jedan na drugoga. Unutarnje snage i slabosti organizacije, kao i vanjske prilike i prijetnje organizaciji mogu biti istražene SWOT analizom. U radu je analizirana okolina poduzeća „Euroherc osiguranje“ d.d. Analizom su utvrĎene prednosti, slabosti, mogućnosti te prijetnje njegovom daljnjem razvoju. S obzirom da je okolina menadžmenta promjenjiva te utječe na poslovanje njegove organizacije, da bi poslovanje bilo uspješno, trebala bi biti dobro poznata menadžmentu.

This work was carried out an analysis of the environment of management which aims to determine the impacts that affect the business of the management of the organization. The analysis of the environment recognize the influences of the outside and inside of the Organization, which affect the performance of the management and the Organization itself. Internal influences were considered: mission, vision and objectives, strategy, technology, organization size, the life cycle of the Organization, people, and products of the Organization and location. General or the social environment and the business or environment of the task are investigated by analysis of the external environment of management. In the General region of political-legal, economic, social, and technological system must be respected by the management. In the region of the task the attention of management must be on was: customers, competitors, suppliers and employees. Influences within the organization can be tampered with by management, while the influences external to the Organization must be respected and require adjustment of management. Impacts within and outside the Organization are connected. They operate at the same time to the Organization and affect each other. Internal strengths and weaknesses of the Organization, as well as the external opportunities and threats to the Organization, can be explored SWOT analysis. The paper analyzes the environment the company "Euroherc osiguranje" d.d. The analysis of the identified strengths, weaknesses, opportunities and threats to its further development. Given that the management of the environment variable and affects the operations of his organization, to make the business successful, you should be well known by management.