Završni rad fokusiran je na ruralni turizam, odnosno na agroturizam u Bjelovarsko–bilogorskoj županiji. Temelj ruralnog turizma čini ruralno područje koje predstavlja suprotnost urbanom području, a iskorištavanjem brojnih prirodnih resursa moguće je razviti i nove oblike turizma poput agroturizma. U ovom kontekstu turizam se može podijeliti u 3 kategorije: ruralni turizam, seoski turizam i agroturizam. Agroturizam predstavlja najbrže rastući oblik ruralnog turizma koji se je u Hrvatskoj udomaćio i proširio na Kontinentalnu i Jadransku regiju. U Kontinentalnoj regiji on je relativno razvijen, nastoji pratiti trendove i primjere dobre prakse. Ovaj oblik turizma uvodi se s ciljem da se oplemeni poljoprivredna djelatnost i da se potakne život mladih na selu. Bjelovarsko–bilogorska županija ima bogatu prirodnu osnovu za razvoj agroturizma, ali taj potencijal nije dovoljno iskorišten, zbog turističke politike države, ali i neznanja djelatnika koji se bave agroturizmom. Analiza stanja agroturizma u Bjelovarsko-bilogorskoj županiji provedena je s ciljem da bi se saznalo koji su ograničavajući čimbenici razvoja agroturizma u jednoj od županija Kontinentalne regije. Za potrebe istraživanja provedeno je istraživanje sa vlasnicima TSOG i nositeljima turističke politike Bjelovarsko-bilogorske županije. Provedenom analizom došlo se je do saznanja kako vlasnici TSOG-a smatraju da postoje brojni ograničavajući čimbenici za razvoj vlastitih gospodarstava. Kao najveće ograničavajuće čimbenike naveli su: financije, administraciju i birokraciju.

The Undergraduate dissertation is focused on rural tourism, respectively on agritourism in Bjelovarsko-bilogorska county. The base of rural tourism is rural area which presents contrast to urban area and with exploitation of numerous natural resources it is possible to develop new forms of tourism such as agritourism. In this context, tourism can be divided into three categories: rural tourism, rustic tourism and agritourism. Agritourism represents the fastest growing form of rural tourism which has been established and expanded in Croatia on Continental and Adriatic region. In Continental region it is relatively developed and is attempting to follow trends and examples of good practice. This form of tourism is introduced with purpose to enrich agricultural activity and to encourage young people living in the countryside. Bjelovarsko-bilogorska county has rich natural foundation for development of the agritourism but this potential is not sufficiently utilized, due to tourism policy of country, and also because of ignorance of workers in agritourism. Analysis of the situation of agritourism in Bjelovarsko-Bilogorska county was carried out with purpose to find out which are the restrictive factors in the development of agritourismin one of the counties Continental region. For the purposes of this research, research with owners of tourist rural family farms and holders of tourism policy in Bjelovarsko-bilogorska county was carried out. With conducted analysis it was discovered that owners of tourist rural family farms think that there are numerous restrictive factors for development of their own farms. As the most restrictive factors they brought up: finance, administration and bureaucracy.