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SWOT ANALYSIS – INTERPRETATION OF THE ANALYSIS OF EXTERNAL AND INTERNAL ENVIRONMENT
Martina Sajevac (2016)
Virovitica College
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Sajevac, M. (2016). SWOT ANALIZA – INTERPRETIRANJE ANALIZE VANJSKE I UNUTARNJE OKOLINE (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:151707

Sajevac, Martina. "SWOT ANALIZA – INTERPRETIRANJE ANALIZE VANJSKE I UNUTARNJE OKOLINE." Undergraduate thesis, Virovitica College, 2016. https://urn.nsk.hr/urn:nbn:hr:165:151707

Sajevac, Martina. "SWOT ANALIZA – INTERPRETIRANJE ANALIZE VANJSKE I UNUTARNJE OKOLINE." Undergraduate thesis, Virovitica College, 2016. https://urn.nsk.hr/urn:nbn:hr:165:151707

Sajevac, M. (2016). 'SWOT ANALIZA – INTERPRETIRANJE ANALIZE VANJSKE I UNUTARNJE OKOLINE', Undergraduate thesis, Virovitica College, accessed 19 March 2019, https://urn.nsk.hr/urn:nbn:hr:165:151707

Sajevac M. SWOT ANALIZA – INTERPRETIRANJE ANALIZE VANJSKE I UNUTARNJE OKOLINE [Undergraduate thesis]. Virovitica: Virovitica College; 2016 [cited 2019 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:165:151707

M. Sajevac, "SWOT ANALIZA – INTERPRETIRANJE ANALIZE VANJSKE I UNUTARNJE OKOLINE", Undergraduate thesis, Virovitica College, Virovitica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:165:151707

Metadata
TitleSWOT ANALIZA – INTERPRETIRANJE ANALIZE VANJSKE I UNUTARNJE OKOLINE
Title (english)SWOT ANALYSIS – INTERPRETATION OF THE ANALYSIS OF EXTERNAL AND INTERNAL ENVIRONMENT
AuthorMartina Sajevac
MentorNeven Garača (mentor)
GranterVirovitica College
Virovitica
Defense date and country2016-04-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu „SWOT analiza – interpretiranje analize vanjske i unutarnje okoline“ razmatramo pojam menadžmenta, definiranje vanjske i unutarnje okoline, te funkciju planiranja. Menadžment se pojavljuje u svim organizacijama kao ključan faktor za ostvarenje ciljeva. Uspješnost menadžmenta biti će određena čimbenicima iz okoline u kojoj djeluje. Menadžment ne može utjecati na vanjsku okolinu menadžmenta dok na unutarnju može djelovati u potpunosti. Menadžment se sastoji od 5 funkcija, a jedna od najvažnijih je funkcija planiranja. Planiranje kao prva funkcija menadžmenta je postala neizbježan dio menadžerskog posla. Za analizu okoline poduzeća najvažnija metoda je SWOT analiza. Poduzeća bi trebala raditi SWOT analizu najmanje jednom godišnje jer je korisna menadžerima ako pomno prouče snage, slabosti, prilike i prijetnje za osiguranje uspjeha poduzeća. U radu se obrađuje primjer iz prakse knjigovodstvenog servisa „Ratel”.
Abstract (english)
In work “SWOT analysis – interpretation of the analysis of external and internal environment” we are examining the concept of management, defining internal and external environment as well as planning function. Management appears in all organizations as a key factor for achieving goals. The success of management will be defined with actors from the environment in which they work. Management can’t affect the external environment of management but on an internal level, it can affect completely. Management consists of five functions and one of most important is planning function. As the first function, planning and management became an inescapable part of management job. For company’s analysis, the most important method is the SWOT analysis. Companies should be doing SWOT analyses at least once a year because it will be useful to managers if they are able to carefully investigate strengths, weaknesses, opportunities, and threats, all to assure the company’s success. This work examines, as an example, the inner workings of the bookkeeping service ''Ratel''.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:165:151707
Study programmeTitle: Menadžment; smjerovi: Informatički menadžment, Menadžment ruralnog turizma
Study programme type: stručni
Study level: stručni
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourcetext
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2016-12-02 12:04:17