The paper discusses socially responsible business in the world, but also in Croatia. Socially responsible business is one of the most important factor of modern,i.e. contemportary business world; one of the main activities that helps to promote the company and is also the main driving force that helps the company. Socially responsible bussiness is important for all companies which assume that the trust is one of the key components of the business; most of potential partners rather do business from the start with a company that has a reputation of being an active promotor of social responsibility. So as to keep the socially responsible business sustanaible, there has to be more than just investment in the community through donations. Being socially responsible means not only to fulfill legal obligations, but also beyond that, to invest in human capital,environment and relations with stocks. Socially responsible business is generally accepted by all companies,but this kind of practice exist in all kind of businesses, including small and medium-sized enterprises cooperatives. Although there is a growing number of companies that recognise the necessarity of socially responsibility, the integration of these ideas in the daily menagement, incluiding the entire supply chain , employees and managers, demands adoption of additional knowledge and skills. The examples of good practice of socially responsible business and its benefits are shown in this thesis.