Access restricted to students and staff of home institution
undergraduate thesis
26   2
MODERN WAYS OF COMMUNICATION WITH MARKET
Suzana Šmit (2015)
Virovitica College
Metadata
TitleSUVREMENI NAČINI KOMUNIKACIJE S TRŽIŠTEM
AuthorSuzana Šmit
Mentor(s)Rikard Bakan (thesis advisor)
Abstract
U promjenjivom okruženju gdje potrošači postaju sve zahtjevniji organizacije su primorane, ukoliko žele profitabilno djelovati, tražiti i primijeniti inovativni i kreativni pristup. Iako je marketing strateški pravac svih organizacija u realizaciji poslovnih ciljeve, on više ne podrazumijeva samo oglas već se traže novi načini promocije proizvoda i organizacije. Integrirana marketinška komunikacija je postala glavni imperativ za uspješno komuniciranje s tržištem. Jedan od temeljnih uvjeta za razvoj konkurentske prednosti i stvaranja lojalnosti kod potrošača je integrirano i pažljivo koordinirano djelovanje oblika integrirane marketinške komunikacije. Svjesni činjenice da su potrošači u središtu marketinga, organizacija svoje poslovanje prilagođava promjenama ponašanja potrošača istovremeno obraćajući pažnju na ravnotežu između održivosti i profitabilnosti. Ovim radom želi se ukazati na važnost primjene integrirane marketinške komunikacije u vrijeme kada većina organizacija uskraćuje novčana sredstva za marketinške aktivnosti. Kvaliteta integrirane marketinške komunikacije bazira se na dugoročnom planiranju ciljeva komunikacije i korištenju privlačnih a kreativnih strategija za zajedničko zadovoljstvo na tržištu. Uspješni odnosi s potrošačima ključ su uspjeha svake organizacije koja teži za moralnom i financijskom potporom javnosti.
Keywordscomunication marketing Intergrated Marketing Comunication
Parallel title (English)MODERN WAYS OF COMMUNICATION WITH MARKET
GranterVirovitica College
PlaceVirovitica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelundergraduate
Study programmeEntrepreneurship; specializations in: Entrepreneurship of Services, Rural Entrepreneurship
Study specializationRural Entrepreneurship
Academic title abbreviationbacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2015-09-15
Parallel abstract (English)
In the variable enviroment consumers are getting more demanding so organizations are force to implement innovative and creative apperance if they want to be profitable. Marketing in organizations is strategic direction in fulfillment of bussines goals, but marketing is not only ad, he implys new ways of promotion for products and organizations. Integrated Marketing Comunication has become a main imperative for efficient comunication with market. One of fundamental conditions for development of compentative advantage and creating loyalty at consumers is integrated and carefully coordinated activites of Integrated Marketing Comunication. Aware of fact that the consumers are in the centre of marketing, organization is adjusting bussines activities by consumers behavior observing on sustainability and profitability. Mean of this paper is particular importance of usage Integrated Marketing Comunication in time when most of organizations are witholding cash assets for marketing activities. Quality of Integrated Marketing Comunication is based on long-term bussines plans for comunication and use of atractive but creative strategies for collectively satisfaction on market. Successfull relations with consumers are the key of success for every organization wich is tend to moral and financial support.
Parallel keywords (Croatian)komunikacija marketing integrirana marketinška komunikacija
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:165:769138
CommitterEnes Ciriković