Management is now considered one of the most important human activities and it’s an integral part of modern business organization. The role of management is to encourage individual activities that crave the achievement of organizational goals. Management is engaged in activities called management functions, such as: planning, organizing, human resource management, leadership and control. Planning is always at the beginning of the management process and it’s therefore the first and most important management function, and it sets the stage for other managerial functions. Planning deals with the goals, so what needs to be done and how it should be done. It is important to plan well what the organization will do, because every work begins with planning. Good planning contributes to organizational success, so the basic purpose of planning is organizational success. The planning process is complex and consists of analyzing the environment, defining the vision, mission, goals, defining the strategy and plans and implementing them. Only a few activities are as important to management as planning, because it is a glimpse into the future, so it is necessary to anticipate future events that will occur. The planning methods are divided into contemporary and classical. The classic planning methods are the forecasting method and the scheduling method. Modern methods are: scenario planning, contingency planning, project management and crisis management. Practical example talks about planning of an Atlantic group that deals with distribution of the most famous brands.