| Title | ATMOSFERE I TEME U UGOSTITELJSTVU KAO SREDSTVO ZA DIFERENCIJACIJU I POZICIONIRANJE NA TRŽIŠTU |
| Author | Valerija Lacković |
| Mentor(s) | Rikard Bakan (thesis advisor)
|
| Abstract | Ugostiteljstvo i restoraterstvo su u današnje vrijeme brzo rastuća industrija koja ostvaruje veliki napredak, ali potrebno je puno inovacija i mašte kako bi se vrlo visoko pozicioniralo na tržištu. Potrebne su stalne inovacije i istraživanja tržišta kako bi se
što bolje osluškivale potrebe gostiju i njihove želje. Današnji gosti kao i turisti žele nešto novo, kako bi to pamtili za cijeli život, žele nezaboravno iskustvo. Najveći utjecaj na goste imaju emocije koje doprinose tome hoće li se gostu restoran i sama atmosfera u restoranu svidjeti, a to se postiže na različite načine. Kroz glazbu, dizajn restorana, boje, uslužno osoblje, svi se elementi moraju uskladiti kako bi se postigla potupna atmosfera. Također restoran kojem je stalo do imidža u svom restoranu kvaliteta će mu bit na prvom mjestu. Cilj ovog rada je pokazati na koji način atmosfera i teme u ugostiteljstvu mogu poslužiti kao sredstvo za diferencijaciju na tržištu, jer potrebno je svoje prednosti pretvoriti u konkurentske s kojima se može diferencirati i biti drugačiji od ostalih. U današnje vrijeme kada vlada velika potražnja za nečim novim hrana se smatra iskustvom, jer danas su nam
dostupne sve svjetske kuhinje koje se smatraju iskustvom, hrana je slična umjetnosti, jer se stalno mjenja a na nju se ne može utjecati. |
| Keywords | atmosphere hospitality experience economy quality |
| Parallel title (English) | ATMOSPHERE AND THEME IN HOSPTALITY AS A TOOL FOR DIFFERENTIATION AND MARKET POSITIONING |
| Granter | Virovitica College |
| Place | Virovitica |
| State | Croatia |
| Scientific field, discipline, subdiscipline | SOCIAL SCIENCES
Economics
Trade and Tourism
|
| Study programme type | professional |
| Study level | undergraduate |
| Study programme | Management; specializations in: Management in Computer Sciences, Management in Rural Tourism |
| Study specialization | Management in Rural Tourism |
| Academic title abbreviation | bacc.oec. |
| Genre | undergraduate thesis |
| Language | Croatian |
| Defense date | 2015-09-15 |
| Parallel abstract (English) | Hospitality and restaurant in this time is very growing industry which have very great progress, but need some many inovations and imagination if they want position on market. Constantly is need to conducted inovation and research market, and listen the needs of guest and their wishes. Guests today is just like the tourist want something new, because they want this experience remember for the rest of your life. The biggest affect on guest have emotions that contirube whether a guest restaurant and the atmosphere in a restaurant like this, which can be achieved in different ways. Throught the music, design on restaurant, paint, staff, all elements must be in order to achieve full atmosphere . Also, quality is on the first place for managment who cares about the image. The goal of this paper is show how the theme and atmosphere in hospitality can be instrument for diferentiate on market, because is need advantages converted to a competitive one and could diferentiate and be unique from other. At the present time when there is great demand for something new food is considered to be experience, because today we have available all world cuisines that are considered experience, the food is similar to art, because it is constantly changing and it can not be influenced. |
| Parallel keywords (Croatian) | atmosfera ugostiteljstvo ekonomija iskustva kvaliteta |
| Resource type | text |
| Access condition | Access restricted to students and staff of home institution |
| Terms of use |  |
| URN:NBN | https://urn.nsk.hr/urn:nbn:hr:165:903269 |
| Committer | Enes Ciriković |
