Access restricted to students and staff of home institution
undergraduate thesis
56   3
THE ROLE OF VERBAL AND NONVERBAL COMMUNICATION IN PERSONAL SALES
Ivan Hokman (2015)
Virovitica College
Metadata
TitleULOGA VERBALNE I NEVERBALNE KOMUNIKACIJE U OSOBNOJ PRODAJI
AuthorIvan Hokman
Mentor(s)Zrinka Blažević (thesis advisor)
Abstract
Diplomski rad pod nazivom «Uloga verbalne i neverbalne komunikacije u osobnoj prodaji» podijeljen je u četiri glavna dijela. Prvi dio tematizira opći pojam osobne prodaje, prirodu osobne prodaje, načela osobne prodaje i važnost komunikacije u osobnoj prodaji. Drugi dio rada odnosi se na suvremenu poslovnu komunikaciju u kojoj se analizira potreba za suvremenom poslovnom komunikacijom, potencijalni problemi u komunikacijskom procesu te oblici u komunikaciji. Treći dio rada fokusiran je na poslovnu komunikaciju u osobnoj prodaji, gdje je obrađena verbalna poslovna komunikacija i neverbalna poslovna komunikacija. Posljednji, četvrti dio rada odnosi se na poslovnu komunikaciju u osobnoj prodaji na primjeru Allianz osiguranja.
Keywordspersonal sales business communication potential problems verbal business communication nonverbal business communication
Parallel title (English)THE ROLE OF VERBAL AND NONVERBAL COMMUNICATION IN PERSONAL SALES
GranterVirovitica College
PlaceVirovitica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Communicology
Study programme typeprofessional
Study levelundergraduate
Study programmeManagement; specializations in: Management in Computer Sciences, Management in Rural Tourism
Study specializationManagement in Computer Sciences
Academic title abbreviationbacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2015-04-21
Parallel abstract (English)
This work named “The role of verbal and nonverbal communication in personal sales” is divided into four main sections. The subject matter of the first section is the general notion of personal sales, its essence, and principles and the importance of communication in personal sales. The second section refers to modern, contemporary business communication where the need of contemporary business communication is analyzed, potential problems in the communication process and communication modes are presented. The third section is focused on business communication in personal sales; verbal and nonverbal communication in personal sales is described. The last, fourth section refers to business communication in personal sales in Allianz insurance.
Parallel keywords (Croatian)osobna prodaja poslovna komunikacija potencijalni problemi verbalna poslovna komunikacija neverbalna poslovna komunikacija
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:165:733077