The work is based on theoretical and practical view of branding tourist destination through the organization of different events. Particular emphasis is placed on organizing the events because in this way a certain tourist destination can be branded and preferable to tourists. Branding the destination means creating unique identity and distinction in relation to competition. The aim of the work is to explain the process of branding the destination, which involves organizing the events as an important factor for attracting a large number of tourists. Theoretical starting points for basic concepts such as marketing, marketing mix, brand, branding and event are presented. It is explained the process of branding the destination through various phases. The importance of events in branding the destination through event marketing, the foundation of the event organization and the example of a top-notch event has been presented. After the theoretical approach, it follows the practical approach where the city of Orahovica is shown as an example of a branded destination that organizes a large number of events and in this way attracts many tourists from different parts of the Republic of Croatia and beyond.