This paper examines the role of marketing in non-profit organizations to raise funds (fundraising). It describes the very concept of non-profit organizations and their role in society, how marketing is associated with them and how they shape their marketing strategy. The work is focused on ways and resource recovery means that non-profit organizations are using, and how marketing helps in achieving their goals, that is gathering resources, as the case study demonstrated. Non-profit organizations are those organizations whose target existence is not profit-making (unlike profit organizations) but to achieve public interest and to be able to collect the necessary resources. The aim of this study was to show that the non-profit organizations, whether aware of it or not, use marketing activities to fulfill their plans and the form of marketing that they use has a major impact on the number of collected funds.