undergraduate thesis
ENOLOGY HERITAGE - RESOURCE FOR BRANDING KRIŽEVCI REGION AS ENO - GASTRO DESTINATION

Ivana Čeredar (2016)
Virovitica College
Metadata
TitleENOLOŠKO NASLJEĐE - RESURS ZA BRENDIRANJE KRIŽEVAČKOG KRAJA KAO ENO - GASTRO DESTINACIJE
AuthorIvana Čeredar
Mentor(s)Rikard Bakan (thesis advisor)
Abstract
Da bi pojedino područje tržišno valoriziralo svoj identitet i prepoznatljivost potrebno je brendiranje i promocija nekog proizvoda koji je specifičan za to područje. Mogućnost brendiranja križevačkog kraja s obzirom na povijest, smještaj i geološke značajke ogleda se u dobro razvijenom vinogradarstvu i vinarstvu. Veliki izbor vinskih sorti daje vrhunska vina iznimne kvalitete te samim time vino kao proizvod u eno - gastronomskom smislu ima veliki značaj. U razvitku bogate ponude uvelike može pomoći razvitak vinskih cesta, bogata tradicija i revitalizacija autohtonih sorti. U revitalizaciji je upravo Klešćec, sorta Kalničkog vinogorja, vinske regije Prigorje - Bilogora. Osim vina, križevački kraj može ponuditi tradicionalnu gastronomsku ponudu i smještajne kapacitete. Da bi utvrdili koliko ljudi poznaju križevački kraj i njegovu eno - gastro turističku ponudu, provedeno je ispitivanje putem Internet ankete na slučajnom uzorku od 115 ispitanika sa područja četiri županije. Prilikom obrade podataka utvrđeno je da je gastronomija bolje razvijenija i promoviranija od enologije, da ispitanici vrlo malo znaju o sortama vina križevačkog kraja, da je posjećenost samog kraja mala te da je potrebno poraditi na promociji vina, stvoriti vinske priče i naravno napraviti brend vina i samog kraja sa svim popratnim sadržajima.
Keywordswine branding Klešćec eno - gastro offer Križevci region
Parallel title (English)ENOLOGY HERITAGE - RESOURCE FOR BRANDING KRIŽEVCI REGION AS ENO - GASTRO DESTINATION
GranterVirovitica College
PlaceVirovitica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Trade and Tourism
Study programme typeprofessional
Study levelundergraduate
Study programmeManagement; specializations in: Management in Computer Sciences, Management in Rural Tourism
Study specializationManagement in Rural Tourism
Academic title abbreviationbacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-15
Parallel abstract (English)
If a particular area wants to come to its identity and recognition, branding and promotion of a product that is specific to this area is necessary. The possibility of branding in Križevci region with regard to history, location and geological features can be seen in the well-developed viticulture and winemaking. Great choice of wine varieties comes from fine wines of exceptional quality and wine as a product in eno - culinary terms is of great importance. In development of the wide range, the development of the wine roads, rich tradition and revitalization of indigenous varieties can be of great help. Klešćes is curently in revitalization as variety of Kalnik vineyard, wine region Prigorje - Bilogora. In addition to wine, Križevci region can offer traditional cuisine and accommodation capacities. To determine how many people know Križevci region and its eno - gastro tourism offer, a research was conducted via the Internet survey on a random sample of 115 respondents from the area of the four counties. While processing the data it was concluded that gastronomy was better developed and more promoted than of enology, that respondents know very little about wines in Križevci region, that attendance of the place was small and that it is necessary to work on the promotion of wine, make wine stories and of course make a brand of wine and the region with all of its contents.
Parallel keywords (Croatian)vino brendiranje Klešcec eno - gastro ponuda križevački kraj
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:165:049454
CommitterIvana Vidak